Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...