Description: Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups.

As more business is being conducted internationally and corporations establish themselves globally, the impact of cross-cultural aspects becomes an important research issue. The need to conduct ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...