There are four primary principles of communication: 1. The message sent is not necessarily the message received. We often assume that just because we said something (or thought or intended ...

By embedding this approach in projects and programmes, research communications has much more impact and relevance to the context. 4. Creative Creative communications is as simple as it sounds. It’s ...

These principles were developed by an SRC-organized cross-campus group of marketing communication professionals that meets each semester to review the guidelines based on new laws, legal review and ...