The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley in northern California.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all comparisons. From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,