1930 To 1949: Caterpillar's Metamorphosis About five years into its existence as a company, Caterpillar straightened out its logo into a line of uniform type, still in red or black. Some of the ...

While the winning design features a full-color version of the cactus sunset, the logo omits the traditional red-lettered word “ARIZONA” underneath it because Daniel said it did not fit the ...

Additionally, the logo was no longer a lone "C" but the word CAT, with the iconic triangle underneath. Caterpillar brought the color red back into its branding after decades of hiatus when it ...