Harland Sanders, aka Colonel Sanders, built Kentucky Fried Chicken into a roadside sensation, then sold it in 1964 for just $2 million, keeping a lifetime salary and the face of the brand.

KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.” On Monday, the fast-food restaurant chain kicked off a ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.