Jenna Ortega kicked off her Saturday Night Live hosting debut with a nod to her days as a child actor in a Colgate toothpaste commercial, but added a horror twist to the ad in light of her ...

Colgate toothpaste ad not quite whiter than white, says ASA An online ad for Colgate Max White One Optic wrongly gave the impression that the toothpaste delivered an immediate, major whitening effect, ...

Colgate ad banned for claiming toothpaste can 'repair teeth instantly' Spot must not be shown again after ASA ruled it would fail to meet viewers' expectations. by Omar Oakes ...

While Haber fondly referenced 1950s variety show “The Colgate Comedy Hour,” he acknowledged content creation was not the brand’s specialty, selling toothpaste was. Contrast that with MINI, which has a ...

If Colgate-Palmolive were to ramp up advertising and media spending… Special Offer: Get your portfolio in shape for 2011 with the investment newsletter that’s beaten the market since 1977!

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled.

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant ...

NEW YORK — Colgate-Palmolive Co. will spend $100 million on advertising for its Colgate Total toothpaste in a bid to steal U.S. customers from rival Procter & Gamble Co.’s Crest toothpaste ...