On Monday, one Twitter user recently tore into Colgate for its "Max White for Men" product, advertised as a toothpaste with "powerful stain removal" that is "Power Peppermint" flavored.

SUPERMARKET shoppers have shared their disgust at the price of toothpaste on sale at Tesco. One frustrated customer took to Twitter to share their anger over the cost of a 75ml tube of Colgate max … ...

On Monday, one Twitter user recently tore into Colgate for its "Max White for Men" product, advertised as a toothpaste with "powerful stain removal" that is "Power Peppermint" flavored.

Colgate Max White Toothpaste (125ml) is currently being sold in Tesco stores for £5 - costing a staggering £4 per 100ml of the product.

Also in the supermarket's 'Great Offers' promotion is Colgate's Max Fresh Cooling Crystals Toothpaste. Customers can pick up a 75ml tube for currently £1 off - costing £2 instead.