Also in the supermarket's 'Great Offers' promotion is Colgate's Max Fresh Cooling Crystals Toothpaste. Customers can pick up a 75ml tube for currently £1 off - costing £2 instead.

SUPERMARKET shoppers have shared their disgust at the price of toothpaste on sale at Tesco. One frustrated customer took to Twitter to share their anger over the cost of a 75ml tube of Colgate max … ...

Colgate Max White Toothpaste (125ml) is currently being sold in Tesco stores for £5 - costing a staggering £4 per 100ml of the product.

Also in the supermarket's 'Great Offers' promotion is Colgate's Max Fresh Cooling Crystals Toothpaste. Customers can pick up a 75ml tube for currently £1 off - costing £2 instead. Moving onto ...

Colgate's Max Fresh variety will set shoppers back £4.50 for the 125ml tube. Similar to Morrisons, the 75ml of its Max White Expert + Anti-Stain Toothpaste is available for £12.