Coldwell Banker Select in Tulsa is enthusiastically going all in on the company’s first rebranding in 42 years. “The new logo better reflects who we are as a company and it will launch us into ...

Coldwell Banker Real Estate is embarking on a rebranding effort, including testing a new logo. Titled “Project North Star,” the rebranding process will be “transparent and interactive ...

The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme. CLICK TO TWEET: Introducing Global Luxury: @ColdwellBanker ...

We wanted a logo that truly captured the essence and power of our network. That's why we chose the CB North Star," said David Marine, chief marketing officer, Coldwell Banker Real Estate LLC.

Note: This story has been updated to note that Rosalyn Smith, who is Black, operated a Coldwell Banker franchise here in the 1980s. Two years after opening side-by-side businesses with her husband ...

Coldwell Banker Real Estate is embarking on a rebranding effort, including testing a new logo. Titled “Project North Star,” the rebranding process will be “transparent and interactive ...