The trend has given rise to an entire industry. Plunge salons—wellness centers that specialize in guided cold exposure—have opened in cities across the United States.

Ice baths are the hot new trend in cold therapy. One study found a single cold plunge could increase dopamine levels by 250 percent and noradrenaline by a whopping 500 percent, but it can also come wi ...

Depending on various factors, spending 30 minutes in a cold plunge — which is, by the way, not really recommended by experts, who advise shooting for no more than 10 minutes due to risk of ...

Older research found that people who did a 10-minute cold plunge after resistance training saw less muscle growth after three months versus those on the same workout regimen sans plunge.

Cold water plunges may not speed women’s post-exercise recovery, per new study. A group of women plunging into icy water. Gin Majka, Unsplash, CC0 Participants were asked to complete five sets ...

Another big concern that comes with entering cold water is hypothermia. Cold water immersion can cause the body’s core temperature to plummet and once it drops below 95 degrees, hypothermia sets in, ...