Yolonda C. Richardson, president and CEO of the Campaign for Tobacco-Free Kids, said the FDA's decision was "hard to understand" amid the agency's own reporting that flavored and menthol e ...

The FDA rejects a company's menthol-flavored products. Cancer researchers and anti-tobacco groups call for an immediate ban on all e-cigarette flavors.

Menthol-flavored e-liquid was experienced more positively than tobacco-flavored products, at 43.2 and 31.5, respectively.

In two within-subjects studies (N = 17 and N = 19), the effects of e-cigarette flavors (tobacco vs. menthol and unflavored vs. cherry) and hypothetical modified risk messages (“reduced harm relative ...