Coca-Cola first began using a version of Santa Claus Coca-Cola says was more reminiscent of Nast’s in advertisements in the 1920s, the company says. Then in 1931, Coca-Cola commissioned artist ...

Coca-Cola began using Santa Claus in advertisements in the 1910s and 1920s. With plans to keep using Santa, Coke hired an artist to create a new exclusive version of the famous Christmas character.

Article continues below this ad This happened in 1931 when Coca-Cola launched a Christmas advertising campaign that focused on a Santa Claus wearing the corporate colors white and red.

Coca-Cola first began using a version of Santa Claus Coca-Cola says was more reminiscent of Nast’s in advertisements in the 1920s, the company says. Then in 1931, Coca-Cola commissioned artist ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration.

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration.