While at the time the advert aired Coco Pops original cereal was considered a HFSS product, the spokesperson added that reformulation efforts mean that it now meets the “strict nutritional profiling” ...

The cereal giant also said that it was 'reformulating' original Coco Pops to reduce sugar by 40 per cent, making it a 'non-HFSS' products from July this year.

Aimee has less luck. She said: "I’ve rang every Tesco and Asda in a 10 mile radius and none of them stock white choc Coco Pops. Pure false advertising, I’m fuming". And Connor had the same issue.

The Advertising Standards Authority has rapped Kellogg's for the Coco Cops Granola advert, as it had the effect of promoting a high-sugar cereal to young children .

SNAP, Crackle and Pop are here to stay. The characters that children have for years associated with their breakfast cereal will not disappear as a result of the new draft Regulations for the ...