What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her impromptu signature. New Balance has fully embraced Gauff. Look no further than her ...

Earlier this week, New Balance officially unveiled an exciting update to the signature shoe of U.S. Open champion and current ...

Coco Gauff ’s sponsor has been accused of dressing her in “revealing” outfits for her matches. The world No. 3 signed a deal ...

An accusation has surfaced against Coco Gauff’s sponsor New Balance over her ‘extremely tight and revealing’ outfits. The ...

NEW YORK—Coco Gauff is on a hot streak, and the 19-year-old’s high-voltage US Open look will ensure all eyes stay on her during her run at the year’s final Grand Slam. Just over a year after ...

As Coco Gauff took control ... doubles title to her name, Gauff continues to impress both on the court and on the business side of tennis. The face of New Balance tennis—Gauff is the only ...

Coco Gauff enjoyed the biggest ... She also famously signed with New Balance at 14 and plays with a Head racquet. Last year, Gauff was featured at No. 8 on Sportico’s list, with $6 million ...

“Coco’s New Balance kit was the best I’ve ... about me as a person — not just an athlete.” Gauff launched her own signature shoe (CG1) in 2022 and recently released the latest version ...