Tab diet soda is heading the way of Crystal Pepsi and Jolt cola. The Coca-Cola Company announced on Friday that it will retire Tab and other “underperforming products” by the end of the year.

Coca-Cola is canning Tab, the company’s first diet drink launched in 1963 because it has lost its fizzle amid a shrinking market. The giant beverage company, which has been forced to cut costs ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years ...

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

A company spokesperson told the outlet that Coca-Cola hadn't spent any money marketing the product since 2008. Never miss a story — sign up for PEOPLE's free weekly newsletter to get the biggest news ...

However, after nearly 60 years, Tab is being discontinued. Coca-cola says it’s one of several underperforming products being eliminated from its brand lineup by the end of the year.