Tab diet soda is heading ... choices they want today, we have to make decisions like this one as part of our portfolio rationalization work.” COCA-COLA REVEALS PLANS TO PIVOT FROM TRADITIONAL ...

“We want to make sure those who want Tab get Tab,” Douglas Daft, Coca-Cola’s then-chairman and chief executive, said in 2001, according to the Wall Street Journal, which noted at the time ...

global head of innovation and marketing operations for The Coca-Cola Company, said in a statement. Tab was initially marketed to women with the message that the zero-calorie beverage would keep ...

Coca-Cola seems to be pushing Coke Zero Sugar, but Diet Coke maintains its strong customer base, remaining a popular choice.

which keeps track of where to find TaB for its fans. It looks like it’s getting ready to mount a campaign to bring the drink back. However, Coca-Cola shows no signs of relenting. “We’re ...

LOS ANGELES - Tab ... to make decisions like this one as part of our portfolio rationalization work.” Other national brands getting the boot include ZICO coconut water, Odwalla, Coca-Cola ...

LOS ANGELES - Tab ... to make decisions like this one as part of our portfolio rationalization work.” Other national brands getting the boot include ZICO coconut water, Odwalla, Coca-Cola ...