So where does the term "clown contouring" come in? Several beauty vloggers started taking a lighthearted approach to the trend by applying a ton of makeup to the point where they virtually look ...

The clown meme, aka the Clown Putting on Makeup meme, in which the clown progressively applies a full face of makeup and a wig, was created from an actual tutorial for would-be clowns. However ...

If you have coulrophobia (fear of clowns is real, people), look away now. If not, clown makeup is shaping up to be one of the most popular ways to nail the Halloween assignment if social media is ...

As Halloween draws near, one of the standout trends in makeup this year is the captivating clown makeup looks reimagined with modern, eerie twists. While traditional clowns were often ...

Clown contouring, for those of you who don't know, involves using clown-style makeup to contour your face. Makeup artist Bella de Lune came up with the concept of clown contouring, because ...

To ensure your clown makeup looks like a thing of pure evil rather than an ordinary birthday entertainer, we reached out to the film's special effects designer and supervisor Sean Sansom to break ...

The R-rated psychological thriller has already grossed over $123 million at the box office, and now, scary-good clown makeup inspired by It is all over Instagram — just in time for Halloween.