That might seem silly to some. What, after all, is so threatening about a circle? The logos for Target, USA Today, and Oprah’s magazine don’t appear to be scaring anybody.

But let's talk about circles in logo design. I don't mean circular logos or roundels, of which there are plenty of great designs, but the tendency for graphic designers to place circles over logo ...

Some of them argue that it's not that designers want to present logos like this, but that clients expect it. Corporate clients want a justification for everything, and circles provide something ...