The BMW logo is instantly recognisable with its blue and white colours in a circle, but drivers have been left shocked after finding out the real meaning behind the emblem ...

BMW has a very distinct logo that many people instantly recognise - namely the blue and white colours in a circle, with BMW ...

The BMW logo is instantly recognisable, but many drivers have been confused by what the emblem actually means - however, the ...

An abrupt logo change that goes beyond a mere update or glow-up and introduces a new symbol created from whole cloth is quite rare among established companies. It often signals one of two things.

The new logo will begin to roll out this year, and will be attributed to new cards as the existing 2.3 billion expire, alongside all print collateral, ATMs, digital applications, head offices and ...

“We live in a time where, increasingly, we communicate not through words but through icons and symbols," said Michael Bierut, partner at design agency Pentagram who worked on the logo. “Now, by ...