Chrysler created a two-minute ad for the Super ... The ad, starring Eminem and showing scenes and sites of Detroit that many outside Southeast Michigan won’t even recognize, is a love-letter ...

We've seen some expensive car commercials over the years. There was that Michael Bay spot with Chevys like the Camaro and the SSR zipping up highways and city streets and parking in the back of a ...

closed its Detroit office. Still, Chrysler said, the entire commercial was shot in Detroit with a local cast and crew, and the voiceover work was done by Kevin Yon, who is from Michigan.

Those are the words from rapper Eminem in a two minute Chrysler commercial touting the virtues of the city of Detroit, and introducing the Chrysler brands new tagline "Imported from Detroit." ...

For the commercial’s Detroit-only scenes, Chrysler used footage from its 2011 Super Bowl ad featuring Detroit-raised rapper Eminem driving through the country’s auto capital. Chrysler ...

Chrysler Group LLC wasted no time this month to premiere its new "Imported from Detroit" television commercial featuring Eminem's mentor, Dr. Dre. During the NBA Championship Sunday night ...

The "Imported from Detroit" tagline was first introduced in the 2011 "Born of Fire" Super Bowl commercial starring Eminem and the refreshed Chrysler 200 mid-size sedan. The first-ever two-minute ...

Here’s a list of plants and complexes closed or downsized just in the Detroit area by Chrysler since 1980. Note that this doesn’t include the many more plants it’s opened and shuttered ...

Chrysler thinks its city’s connection to football, fashion and hip-hop music can further enhance the success of its ongoing marketing campaign, “Imported from Detroit.” The automaker ...

Here, you’ll find award-winning journalism not driven by commercial influences – a news organization that takes seriously its mission to uplift the world by seeking solutions and finding ...

but Chrysler seems to be putting stock in helping rebuild Detroit's image as a whole, which will pay off in the end. Overall, great commercial, great message, who knows if it will sell cars.

Chrysler may cling to the "Imported From Detroit" tag line but move away from ... "Someone made the comment to me that I had the right commercial in 2011 and the wrong car," Marchionne said ...