For generations, a shopping trip to Union Square was a Christmas tradition. But with recent seismic shifts in the retail economy, they're having to find unique ways to attract people to the area.

People walk through the Holiday Market set up in Union Square, New York, NY, December 12, 2024. The annual Christmas holiday pop-shops are set up in Union Square as well as Columbus Circle ...

NEW YORK CITY (PIX11) – A massive holiday market just opened in Union Square, a great spot to grab gifts from local shops ... be closed on Thanksgiving and Christmas Eve.

SAN FRANCISCO - Holiday revelers were out and about in San Francisco on Tuesday, hunting for last-minute Christmas gifts. Union Square was packed with shoppers as the holiday spirit filled the air.