Created by Rovva, the characters are lurking in a colourful virtual party call Current record stands at 30 seconds - but can you spot the elves faster? By LATOYA GAYLE FOR MAILONLINE ...

While Elf on the Shelf can become an exciting tradition, it also does require some creativity from parents, considering it continues throughout the entire 25 days leading up to Christmas.

In this challenging brainteaser, made by Rovva, there are seven elves. They have ventured from their shelves to cause havoc in the backgrounds of one office's work Christmas party.

The Lumistella Company, the creative force behind the internationally acclaimed Santaverse™ and The Elf on the Shelf®, kept the holiday spirit alive this summer through a series of strategic ...

Elf on the Shelf, is based on a 2005 children's picture book of the same name, written by American authors Carol V. Aebersold and Bell Chanda - but the trend has spread across the globe.

Elf: Airs: Sun, December 06, 2015 at 8:00 pm And then there's Elf. An instant Christmas classic starring Will Ferrell as the biggest elf you've ever seen. You see, he was adopted.