When I was a kid, my brother and I were obsessed with our LEGO sets. Now that I’m an adult with kids, my enthusiasm has only ...

A study involving over 500 students found that kids who participated in a six-week Lego-based program made measurable gains ...

Amid apps, games and social media, LEGO is thriving. Canada’s LEGO chief on our enduring need for play.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well." ...

LEGO India, in collaboration with Formula 1, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites ...

This August, the LEGO® Group is bringing creativity to life with their Come in and Play campaign, running across all LEGO stores in the UK and Ireland. Designed to m ...

In the Lego Play Well study, an online survey conducted between May and June of 2020, 77 per cent of Canadian adult respondents said that play helps them de-stress and relax, with 75 per cent ...

In short, Playmobil is not Lego – and not only because it doesn't hurt as much when you step barefoot on the scattered pieces in a child's darkened bedroom.

In 2012, Gluckman founded Playable Design, a cultural communication platform that aims to help children become more creative and better problem solvers through open play with Lego and other tools.

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a look at how the Danish company approaches the challenge, one brick at a ...

Play that is only an amusement, let alone a kind of distraction or a sedative, is not playing well. Those who don’t keep up with Lego might be surprised that it is not produced only for children.