and her friends drank a "whole case" of Chateau Margaux during a gathering in high school. Noting how each bottle of wine in the case goes for $900, Aykroyd reiterated to guests Jim Belushi and ...

The donation came from a unique fundraising event—the auction of a rare 1900 Château Margaux wine bottle from Charlie Trotter’s private collection, donated by his widow, Rochelle Trotter.

Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) ...