A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

She has a background in microbiology ... “Cones are particularly interesting as the cell type that matters most for our daily operation in color vision,” said Rui Chen, a molecular geneticist at ...