The Liberty’s Chief Brand Officer joins editor-in-chief Nikki Ogunnaike on "Nice Talk" to talk branding, basketball, and ...

Telfar Clemens built a billion-dollar fashion label by ignoring the rules of luxury and creating a brand for everyone—without compromise, gatekeepers, or investors.

Now, 20 years later, the bags with the signature “T” logo are in high demand and worn by celebrities, including Beyoncé, Dua Lipa, Solange, Megan Thee Stallion, Bella Hadid, and more.

A version of the new Telfar “plastic” bag. Rafael Rios for The New York Times The Telfar’s motto is “Not for you, for everyone” — even if they are still in diapers.

The Shopping Bag sale will go down between 5:30-7:30 p.m. ET Sunday. Customers may want to get there early, as the line will form at 3 p.m on a first come, first serve basis.