1930 To 1949: Caterpillar's Metamorphosis About five years into its existence as a company, Caterpillar straightened out its logo into a line of uniform type, still in red or black.

There is perhaps no more iconic sight on a construction site than the iconic black-and-yellow Caterpillar branding, but where ...

Caterpillar stepped out of this sea of bright yellow competing equipment when, in 1979, it introduced its latest and current color it calls Caterpillar Yellow. This legally protected color is more ...