The challenge with women's curling clothing is the sport demands a lot of it. It has to be warm for cold arenas, stretch for contortions and fit a wide variety of athletic female body types.

Until the 1960s, fashion had been dominated by the rise of haute couture and the “dictator-designer” system – mainly men who determined hem lengths and silhouettes for women.

But that is changing. Both women’s workwear brands and high-fashion houses are creating clothing for the fairer sex which features deep pockets.