Inspired by the Mattel brand's Ultra Hot series from the '80s, these are a playful entry in the aftermarket wheels category.

In fact, I think this might be the coolest and most outlandish wheel design on any new car, and that's because it doesn't even look like a wheel. I don't even know if I'd call this a one-spoke ...

Oh, and because this year’s brief was to design a 1:64 scale die-cast, the winner will actually be turned into a proper Hot Wheels car. We’re told it’ll hit shops in the summer of 2025.