The people behind the Squishmallows brand have come up with other ways for kids to play with the cute characters that do not ...

Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020. Sydney McKenna is a Kansas City-based micro-influencer who posts about ...

The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of ...

At Toy Fair 2025, I got one of the first up-close looks at the fully-built LEGO Ideas River Steamboat (21356), the latest launch in LEGO’s fan-submitted product line. Aimed at older LEGO ...