On Thursday night Calvin Klein had a launch party for its next generation version of CK One, the commercially successful scent that was marketed to both sexes in the '90s. The new scent, which ...

The strategy was classic Calvin Klein, a brand which has been synonymous with sexy, conversation-starting campaigns since the 1970s. And the data shows it’s an approach that works.

Calvin Klein’s pants also have a v-shaped waistline, but retail at a fraction of the price. Lululemon’s Astro crop pants are $78 on its website, while the Calvin Klein knee length running ...