Chief marketing officers are on the move-and not always in a good way. A new report from research firm Forrester found the ...

Misalignment, not irrelevance, is the cause of the CMO role’s decline. Senior marketing leadership is still required by many ...

Brooke Farris will be the WSL’s new Chief Marketing Officer and President of North America. The league announced today that ...

In her 17 years at Gap Inc ., Meena Anvary has been charged with future-proofing its brands. But her latest role as Banana ...

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I ...

Interestingly, the evolution of the CMO is largely the result of the increasing value placed by senior-level business executives on their senior marketing and sales communicators’ soft skills ...

Experienced Leader from Data and Technology Sectors to Lead Marketing Strategy Sharon Lubrano, Chief Marketing Officer at Gordian Sharon Lubrano, Chief Marketing Officer at Gordian Greenville, SC, Aug ...

As digitization has revolutionized the business landscape, the traditional concepts of marketing have transformed, and the role of the chief marketing officer (CMO) has evolved significantly over ...

John McDonald has been appointed as Chief Marketing Officer at HSBC. The company shared the news of his appointment through a ...

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...