Without butter, the cookie crumbs won’t keep the shape of the pie pan. The beauty of the Pop-Tart is that each one comes filled with its own adhesive sugar goo. All you have to do is expose it.

Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus ...