Restaurant Business International's Burger King has a strategy that falls somewhere between the two. Its Whopper has remained ...

Reminding customers of what Burger King is all about: The Whopper. “What we really want ... The brand changed its logo last year, switched packaging, uniforms and signage to the new look.

Burger King has a new purple whopper! Released to coincide with the latest animated adaptation of The Addams Family (and to no doubt leech on the massive success of Netflix’s Wednesday), Burger ...

Burger King is offering their classic Whopper sandwich for just $1 starting today. As part of the fast-food chain's "Million Dollar Whopper Contest" from earlier this year, where fans shared their ...