Choose ad types that build brand awareness, like Facebook’s “Brand Awareness” and “Reach” campaigns, which often cost less per click. Create lookalike audiences based on your best ...

Defining the minimal growth rate to merit paid media. Believe it or not, if your brand grows distribution and topline, even ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

For example, writing an e-newsletter, a LinkedIn post, or blog entry on your company website are all ways in which you can share your leadership expertise and build brand awareness. Leveraging ...

We asked industry experts to share one piece of advice they’d give to someone hesitant to start building their personal brand. What can you gain from taking the first step? Here are the steps ...

targeted PR and SEO strategies that center on local SEO can improve overall visibility for service-based businesses—including expanding targeted customer reach and building brand awareness ...

At Next PR, we like to divide our work into “buckets” like building brand awareness, developing a CEO as a thought leader, or outpacing competitors in share of voice. We set objectives with a ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...