Buick is a great American premium car brand that has fallen on hard times in recent years, reduced to selling undistinguished ...

The Electra Orbit emerged from GM's advanced design studio in Shanghai, China, and pairs its retro-futuristic styling with ...

It and all future Buick EVs will be called Electra, followed by a number, Rob Peterson, Buick marketing manager, told the Detroit Free Press. Buick has not used the name Electra since 1963.

The concept debuts as part of Buick’s plan to launch the Electra subbrand in the Chinese market, which will eventually include up to six new electric or plug-in hybrid models.

Buick shared a sketch of a super-sleek new concept to mark American Thanksgiving. Auto123 has the details.

The concept car, a 2+2 coupe, would certainly be worthy of picking up the company’s old, commanding-sounding “Roadmaster” mantle. It's a stunning and forward-looking machine, inside and out.

The new edition’s visual signature is taken from the Enspire concept introduced by Buick last year. The overall look is bolder but also more harmonious in comparison with the current Encore ...

Autos New logo, wildcat concept mark beginning of Buick Electra-fication Buick’s future electric vehicles will wear the Electra name, with an alphanumeric designator.