“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...

The change to Bugatti's logo is part of the company's plan to move past simply being a purveyor of high-priced hypercars to the fraction of the one percent that can afford them. It has broadened ...

“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...

The Bugatti EB logo is a stylized backward "E" merged into a "B" and is on all Bugatti cars. These are the initials of the company's founder, Ettore Bugatti.