The change to Bugatti's logo is part of the company's plan to move past simply being a purveyor of high-priced hypercars to the fraction of the one percent that can afford them. It has broadened ...

“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...

Bugatti In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.