The NFL season is almost here and Bud Light has unveiled its limited-edition team cans for the upcoming season.

Bud Light went with a big, black-and-white label, similar to the ones required by the U.S. Food and Drug Administration on packaged foods. At the top, Bud Light lists its four ingredients: water, ...

The Super Bowl 59 logo on a neon Bud Light promotional display in the French Quarter on December 14, 2024 in New Orleans, Louisiana. Aaron M. Sprecher/Getty Images ...

Instead of the common blue beer cans, Bud Light decided to go with a new black can with the Lions ' logo on the front. The Lions earlier this year revealed new uniforms, including an all-black look.

Bud Light began adding 140 messages to its labels in December as part of its "The Perfect Beer for Whatever Happens" marketing campaign that uses the hashtag #upforwhatever.