The day of the Super Bowl, Bud Light accounted for 7.3 percent of all beer sold, while Modelo accounted for 8.7 percent. That said, Bud Light still languishes in a sales slump.

The perennial football sponsor is once again working with the former quarterback as it begins its 2025-2026 series of ads.

To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans.

Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring comedian Shane Gillis and singer Post Malone, has received a mix of praise and criticism since it aired on Sunday.

"This ad is one of the best I have seen in my 40-year career. This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted ...