The Nets describe the new secondary logo as a “throughline of hoops with nods to Brooklyn’s unique style and our roots in New Jersey” and added that it’s “stylized for the borough.” ...

NEW YORK — Nets P.A. announcer David Diamanté began the event by saying "Hellooooo, Brooklyn!" and with that, new Brooklyn Nets merchandise went on sale at a Modell's store across Flatbush Ave ...

The Brooklyn Nets rolled out a refreshed brand identity that features multiple logos, including one that turns the team’s nickname into a net mid-swoosh. Talk about nothin’ but net.