Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of Lego’s lucrative market share in the construction toy category.

Chris Malloy, a Lego collector who runs the website Brothers Brick, spoke with As It Happens host Carol Off about the market for Lego. Here is part of their conversation.

Now, a “wheelster” can rub shoulders with female scientists like paleontologist Mary Anning and physicist Marie Curie as Lego becomes more inclusive in its minifigure line-up, brick by brick.

G. K. Christiansen's "Toy Building Brick," patented October 24, 1961 U.S. Pat. No. 3,005,282 Christiansen first received a U.S. patent for a “toy building brick” in 1961.

Australia’s toy market endured one of its toughest years in over a decade in 2023, with a double-digit fall in sales. Lego, however, bucked the downward trend, reporting growth in sales and ...

Between 2019 and 2022, kidults’ contribution to the toy segment by sales has flourished from 23.4% to 28%. Their market for toys is now valued at €4.6 billion ($4.9 billion) across the U.K ...

Does Grand & Toy moving online signal the end of brick-and-mortar model? By Nicole Bogart Global News Posted April 25, 2014 4:41 pm Updated April 28, 2014 12:00 pm ...