Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
Starbucks CEO tells employees to be more effective after fresh round of layoffs
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
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Starbucks CEO wants to give customers 'the right vibe': Changes coming to stores, menu
The coffee chain has also recently simplified and ... All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become ...