One thing about Matilda Djerf is that she’s ... Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, two multi-tasking ...

There's not a week (sometimes even a day) that goes by where Matilda ... hard for Djerf to pick a favorite. "I mix and match depending on what my hair needs at the time. I love the Breezy ...

Plus, the on-the-go gel has the same smokey and sweet scent as the breezy styling mist, so you can smell fresh all day long. With so much hype around Matilda Djerf herself, let alone her venture ...

For those in the know, Matilda ... however, Djerf is formally expanding her empire, with the launch of Djerf Avenue Beauty. Naturally, the first drop features two hair stylers: Breezy Styling ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

By Elizabeth Paton STOCKHOLM — It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the ...

Her expansive closet, packed with oversized suits, trench coats and dresses has inspired a legion of fans known as “Matilda minions.” However, Djerf is just as likely to go to work or meet a ...