The retailer also is promoting the movie in its 150 stores in the U.S., on its home page, on a specially created Bratz microsite and with e-mail blasts to its 600,000 registered customers.

2007’s live-action Bratz movie starred Nathalia Ramos, Skyler Shaye, Logan Browning, and Janel Parrish as Cloe, Yasmin, Jade, and Sasha. The family-friendly picture chronicled the lives of the ...

The Bratz franchise has a history in entertainment, with a 2005 live-action movie from Lionsgate, several TV series, and video games. However, the initial film failed to make a mark at the box office.