Logos are back. Sort of. Since late July, when fall collections first hit stores, the premium e-commerce womenswear site ...

When you think about Salvador Dalí you probably picture a melting clock or elephants with impossibly long legs, not a famous ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Brands Like Coca-Cola Are Making Them Anyway. Some people poke fun at AI commercials, ... Marketing professionals and consumers alike mocked logos that they describe as badly rendered, ...

Featuring an “X” in a square representing an hourglass and angular wings, this is a memorable watch brand logo. It hints at the brand’s association with aviation, and also mnemonically sticks in your ...