They hear the harmony, even if just subconsciously. That is the brand at work. A system, intentionally crafted and consistently delivered—inclusive of a logo, but not simply a logo.

Bold, strategic branding is reshaping how law firms build reputation, attract talent, and stay competitive. Here’s how the ...

Here are a few ways in which your logo design can transcend the fundamentals. This first component may not be so much about ...

Sonic branding, also known as audio branding, may be the multi-sensory key to unlock consumers’ memory recall in an ...

3. Logos that are hybrids. These types of logos replace a letter or letters in the brand name with an image or symbol. Think Chick-fil-A, the famous "I Heart NY" logo and Rockstar Energy Drink.

From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real.

Cream of Wheat Cream of Wheat has one of the most well-known logos in the breakfast aisle, but the image of the smiling chef has a darker history than you might think. When the cold cereal ...

Students will remain as the "warriors," but the mascot and logo no longer depict Kamehameha — the first king of Hawaii.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

Use a logo with a TM if the item the logo appears on is a uniform, swag, give-away, or is for sale. Some items printed by University Print are exempt from using a logo with a TM. Contact ...