German design firm Paperlux Studio has collaborated with stationery brand Leuchtturm1917 to develop a ballpoint pen made from milled aluminium and brass that evokes a design from the company’s past.

The French company, founded in 1944, is a paradox. It has sold billions of its products yet no one remembers buying them. Bic ...

But brand design is no static beast. It shifts and responds to the world around it. Changes in design trends, the economy and online etiquette all create shifts in branding trends.

Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of ...

I’ve spent the past 15+ years working as a brand strategist for startups, and I’ve come to realize that startups and premium brand design are not a natural fit. It’s actually not worth it ...