the PLAY logo is more like a breath of fresh air. This diffusion line from the primary Comme des Garçons brand is recognized by its whimsical heart symbol, replete with cartoonish eyes ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

IVE's Jang Won-Young attended the launch party of Tommy Girl in Tokyo wearing Tommy Jeans. Here's where to buy her look.

In the initial phase, called "Brand Heart," the focus is on establishing ... and a comprehensive visual identity system, including logo family, font palette, color palette, and design elements ...

Debunking the common misconception that a brand is only a logo and name ... an extensive brand exploration that aims to get at the heart of who clients are, why they do what they do, how they ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Toyota hired California-based Molly Designs, renowned for creating signature brand colors like Kawasaki Green and Yamaha ...

Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...