Ran Wei Baker is Head of Marketing at Microsoft for Startups, focused on human-centered storytelling and founder-first brand ...

B2B brands now embrace storytelling across their communications. When redesigning an energy company's website, we shifted ...

Clyde McKendrick, president of Nuevo, on building brands that mean more in an era of AI disruption, respect as a brand’s core ...

Going live consistently has been a game-changer. It builds real-time connections, humanizes the brand, and boosts platform algorithms. Viewers engage more when content feels raw and authentic. It ...

Brands that create genuine two-way relationships through listening, adapting and responding to customer needs build stronger connections. Even when problems occur, how companies handle mistakes ...

Consultant, podcaster and marketing guru Adam Morgan joined Daily Maverick and the Gordon Institute of Business Science (GIBS) at a joint event to discuss changes and trends across the advertising, ...

The most successful brands create meaningful emotional connections that resonate with people, making them feel something special whenever they interact with the brand. This approach has become ...

In today's information-rich digital age, brands need both innovative strategies and deep consumer insights to stand out. In ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

Ads that incorporate brand storytelling and emotional connection-building are proving effective for the companies Hickey works with. “We’ve found that something as small as putting a logo on ...

Brand evolution launches with Let There Be Anything global campaign, refreshed identity, and a U.S.-only ad starring Tony Hale airing during the NBA Playoffs. SAN FRANCISCO, May 9, 2025 /PRNewswire/ - ...